Imagine a world where a simple printed material—whether a business card, flyer, poster, or banner—can instantly connect people to your website, price list, booking system, or even unlock a discount code. Sounds futuristic? It’s already here—welcome to the power of QR codes!

At SW19 Design & Print, we specialise in bringing together the best of print and digital marketing. Adding a QR code to your marketing materials is a smart, effortless way to guide potential clients exactly where you want them to go, bridging the gap between print and online engagement.

In this guide, we’ll explore why QR codes are a game-changer for business cards, flyers, posters, and banners—and show you how to create one for yourself.

What is a QR Code?

A QR code (short for Quick Response code) is like a barcode’s modern, high-tech cousin. Unlike traditional barcodes, QR codes store much more data and can direct users to websites, apps, contact details, or even Wi-Fi connections with a simple scan from a smartphone camera.

How Do I Scan a QR Code?

1. Open your phone’s camera or a QR scanner app.
2. Point the camera at the QR code.
3. Tap the notification that pops up to visit the linked content.

With this easy process, adding a QR code to your marketing materials is a no-brainer for seamless customer interaction.

Why Add a QR Code to Your Print Marketing?

Benefits of QR Codes:

• Instant Access – Direct potential clients to your website, portfolio, or booking page in seconds.
• Space-Saving – Flyers, posters, and business cards are compact, but a QR code can link to unlimited information.
• Professional & Modern – Impress clients with a sleek, digital touch.
• Track Engagement – Some QR code generators provide analytics to track scans and engagement.
• Universal Compatibility – Whether in London, Manchester, or Edinburgh, QR codes work globally.

How to Create a QR Code for Your Print Materials

Step 1: Choose an Online QR Code Generator

There are many free and premium QR code generators available, such as:

• QR Code Generator
• QRStuff
• GoQR

Step 2: Select Your QR Code Type

You can create a QR code that links to:

• Your website
• Your contact details (vCard)
• Your portfolio
• Your social media profiles
• Your booking page
• A special offer or discount

Step 3: Enter Your Details

Simply paste the relevant link or input the required details.

Step 4: Customise Your QR Code (Optional)

Many generators allow you to:

• Change the colour of the QR code.
• Add a logo or branding elements.
• Modify the shape and style of the QR pattern.

Step 5: Download Your QR Code

Save the QR code in PNG, JPG, or SVG format for high-quality printing.

Step 6: Test Your QR Code

Before printing, always test your QR code to ensure it scans correctly on multiple devices.

Adding a QR Code to Your Marketing Materials

Business Cards

• Insert your QR code into the design using tools like Canva, Photoshop, or our online design service at SW19 Design & Print.
• Ensure it’s at least 2 cm x 2 cm for scannability.
• Upload your design to SW19 Design & Print for premium printing.

Flyers & Leaflets

• Place your QR code prominently so it's easy to spot.
• Use a call-to-action like “Scan to Book” or “Get 10% Off”.
• Choose a high-contrast design for best readability.

Posters & Banners

• Make your QR code large enough for easy scanning from a distance.
• Position it at eye level in high-traffic areas.
• Direct users to key information like event details, online menus, or social media.

Step 5: Final Check

Once your materials arrive, scan the QR code one more time to ensure it works perfectly.

Best Print Materials for QR Codes

SW19 Design & Print offers a variety of products that work great with QR codes:

• Business Cards – Compact yet powerful networking tools.
• Flyers & Leaflets – Ideal for promotions, events, and special offers.
• Posters & Banners – Great for retail stores, exhibitions, and advertising.
• Stickers & Labels – Perfect for packaging and product branding.

Need Help Designing Your QR Code Print Materials?

At SW19 Design & Print, we specialise in high-quality, professional marketing materials with QR codes. Whether you need design assistance or premium printing, we’ve got you covered. Get in touch today or place your order at SW19DesignAndPrint.co.uk.