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Litho or Digital Printing : Which is Best for Me?

Choosing the right printing method is essential to getting the best results for your project. Lithographic (litho) and digital printing each have their advantages, but the right choice depends on your specific needs. Below, we compare both methods to help you decide.


What is Litho Printing?

Litho printing is a traditional method that uses printing plates and wet ink to transfer an image onto paper. It is commonly used for high-volume printing and offers exceptional quality.

Advantages of Litho Printing:

  • High-quality output with smooth, solid colours.
  • Cost-effective for large print runs due to lower per-unit costs.
  • Works well on a wide range of materials, including textured and speciality papers.
  • Access to special finishes like UV varnishing and embossing.

Disadvantages of Litho Printing:

  • Higher initial setup costs make it less economical for small runs.
  • Longer turnaround times due to plate creation and setup.
  • Not ideal for personalised prints, as each variation requires a new plate.

What is Digital Printing?

Digital printing is a modern method that transfers digital files directly onto paper, making it fast and flexible. It is widely used for short-run projects and personalised prints.

Advantages of Digital Printing:

  • Quick setup with faster turnaround times.
  • Cost-effective for short print runs since there are no setup fees.
  • Ideal for personalisation and variable data printing (e.g., customised brochures and business cards).
  • Produces sharp, high-resolution images.

Disadvantages of Digital Printing:

  • Higher cost per unit for large quantities.
  • Limited to standard CMYK colours, making Pantone colour matching less precise.
  • Some materials and finishes, such as certain laminations, may not adhere as well.

How to Choose the Right Printing Method

  • Quantity: Digital is best for small print runs; litho is more cost-effective for larger volumes.
  • Turnaround Time: Digital offers quicker delivery; litho takes longer due to setup.
  • Personalisation: Digital printing allows for individualised designs; litho is better for consistent mass production.
  • Budget: Litho is cheaper per unit in bulk, while digital has lower upfront costs.
  • Material & Finishing: Litho supports a broader range of paper stocks and finishes.

Which Printing Method is Best for You?

If you need high-volume, high-quality prints with special finishes, litho is the best option. If you require a fast turnaround, small print runs, or personalisation, digital printing is the way to go.

At SW19 Design and Print, we offer both litho and digital printing to suit your needs. Whether you’re printing business cards, brochures, flyers, or posters, we’ll help you choose the best method for your project. Get in touch today to discuss your printing needs!

Want to find out more?

If you are looking for more information or rquire quality, competitive

printing, speak to our team for an instant quote and advice.

SW19 Design and Print Ltd.

Wimbletech Zone 2, Marlborough Hall, Compton Road. Wimbledon. SW19 7QA